New accumulation from Nielsen free this morning takes a look at the veritable U. smartphone user, specifically their age and income, as well as the penetration of smartphones into various demographic groups. Data like this can activity developers, publishers and advertisers better understand who owns a smartphone, but it can also help to find out if the inclination are with success penetrating the low-end income brackets thanks to petty price points. The answer to that latter question is yes: even those making less than $15,000 per year are likely to get a smartphone – but only if they’re young.
The US Will Reach Smartphone Saturation Sometime In 2015 - Business Insider
The Late Majority Of US Smartphone acceptation Will End In 2015 (Asymco) Horace Dediu of Asymco surveyed the state of the U. smartphone market afterward com Score data revealed that smartphone penetration ticked up in the iii months direct August 2013 to around 61%. Dediu then applies the "Logistic Function" to calculate a proper U. smartphone penetration curve, while also identifying at what points in time period (and supported on what smartphone releases) groups from Everett Rodgers "Diffusion of Innovations" theory took to smartphone adoption. After November 2015, some remaining laggards instrument come with aboard, but the U. smartphone market legal instrument be essentially saturated at that point. Right now, Android seems to have peaked while Apple is slowly gaining. (CNN Money) some the Apple i linguistic unit 5S and 5C are outselling the Samsung Galaxy S4 at two major U. carriers (Tech Crunch) Samsung mental faculty look to receive the corresponding veto false fruit prescriptive on an import ban of devices that infringe on other companies' patents.
U.S. Technology Device Ownership 2015 | Pew Research Center
Smartphone ownership is nearing the saturation component with some groups: 86% of those ages 18-29 have a smartphone, as do 83% of those ages 30-49 and 87% of those living in households earning $75,000 and up annually. At the same time, the surveys suggest the adoption of some extremity devices has slowed and even declined in recent years. Today, about one-in-five adults (19%) report owning an e-reader, while in early 2014 that share was a simple fraction (32%). Ownership of MP3 players has not had a notable decline, but the pct of adults who own one has hovered around the 40% grade since 2008.